The Pitfalls of AI in Recruitment: What Employers Need to Know

Posted on 10 March 2025

​AI has revolutionised recruitment, offering powerful tools that streamline the hiring process by scanning CVs for relevant skills, qualifications, and experience. This efficiency saves time and resources, but as the Information Commissioner's Office (ICO) warned in November 2024, AI must be "developed lawfully" to prevent unfairly excluding jobseekers or compromising their privacy. In this article we explore the pitfalls of AI when your organisation needs to recruit.
Navigating the Challenges

At Merritt Recruitment, we use AI tools within our search software and external CV databases, but we understand the importance of human oversight. For example, if we search for a “Paint Chemist,” AI may provide a list of painters and decorators, highlighting the limitations of automated systems. To overcome this, we maintain a screened CV database, coding each CV to improve search accuracy.

Interestingly, AI-generated search lists don’t always rank the best candidates at the top. Our deep knowledge of our talent pool allows us to recognise strong candidates who may be overlooked due to how AI scores their CVs. This reinforces the need for human judgement alongside AI tools.

The Risk of Bias and Discrimination

AI has the potential to enhance inclusivity by evaluating candidates based on merit rather than demographic factors. However, employers must ensure compliance with the Equality Act 2010, preventing AI-driven discrimination based on age, gender, religion, or other protected characteristics.

A significant challenge is the lack of transparency in AI decision-making. Rejected candidates may not understand why they were deemed unsuitable, which could lead to allegations of discrimination. To mitigate this, recruiters should provide clear and transparent feedback, ensuring applicants know the reasoning behind hiring decisions.

Data Protection and GDPR Compliance

AI processes vast amounts of personal data, raising concerns about compliance with GDPR and the Data Protection Act 2018. Since AI continuously learns from the data it processes, candidates’ information could be used in ways they haven’t explicitly consented to.

Additionally, AI recruitment tools may store and analyse sensitive information, increasing the risk of data breaches if a platform’s security is compromised. Employers should partner with reputable AI providers that have robust data protection policies to safeguard applicants’ personal data.

Legal Compliance: The Role of Recruiters

Under the Conduct of Employment Agencies and Employment Businesses Regulations 2003, recruiters must verify that candidates possess the experience, training and skills required for a role. In addition, they must confirm that jobseekers are genuinely willing to take on the position.

With AI-generated CVs on the rise, we must all be vigilant in verifying the accuracy of qualifications and experience claims. Failure to comply with these regulations could result in legal consequences, including civil lawsuits for damages if a business suffers losses due to inaccurate hiring decisions.

How Can You Identify AI-Generated CVs?

Currently, AI-generated CVs often have certain telltale signs:

•Overly polished language: The text may seem too refined or generic.

•Lack of personal voice: The CV might read like a template rather than an authentic account.

•Over-embellished achievements: Descriptions may be vague and exaggerated.

•Uniform formatting: Many AI-generated CVs share similar layouts.

There is also concern that AI could fabricate information, and if candidates fail to review and edit their CVs, inaccuracies may slip through. Exaggerated CVs are not new, but AI makes it harder to discern genuine experience from fabricated content.

At Merritt Recruitment, we mitigate this risk by directly speaking with candidates to verify their claims. As AI advances, distinguishing reality from AI-generated creativity will become increasingly difficult, making thorough interviews and verification essential.

The Future of Recruitment: Balancing AI with Human Expertise

While AI-driven hiring tools promise efficiency, employers and recruiters must invest more time in validating candidates’ experience and skills—somewhat ironic given that AI was meant to save time. This highlights the ongoing need for a professional partnership between employers and recruiters.

Working with a specialist recruiter ensures access to a carefully vetted talent pool, reducing the risks associated with evolving AI technologies. By staying informed, you can confidently navigate the complexities of modern hiring while ensuring compliance, fairness and data security.

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For further insights, our trade body, the Recruitment & Employment Confederation (REC), has published an article on the pitfalls of AI in recruitment, which we highly recommend reading: REC article on AI in recruitment.

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